Founder • Creator • Visionary
Eric Verret
Three Industries. One Builder.
Optometrist by profession. Entrepreneur by obsession.
Building technologies, advancing eye care, and creating music.
Absolute Shift
Developing technologies and intelligent systems that solve meaningful real-world problems across automotive, optical, healthcare, artificial intelligence, and human performance.
Built to Expand Capability
Enhanced Vision, head-up display development, Thermal See-Through feasibility work, and Bird’s-Eye View research focused on perception, situational awareness, and driver safety.
Patient-facing and staff-facing contact lens calculators, optical calculation systems, and connected dispensary tools for pricing, benefits, ordering, and fulfillment.
AI-assisted decision support, knowledge organization, workflow automation, product intelligence, and systems that simplify complex information.
Research into systems that help people see better, decide better, move more naturally, and accomplish more.
Multi-Industry
Technology Company
Technology with Purpose
Absolute Shift begins with the problem, defines the capability required to solve it, and only then selects the technology.
That capability-first approach supports a portfolio spanning automotive vision, optical software, artificial intelligence, human performance, and emerging technologies.
Visit AbsoluteShift.comEscondido Eyecare
A trusted optometry practice serving the Escondido community with comprehensive eye exams, advanced diagnostic technology, personalized treatment, contact lens care, medical eye care, and eyewear.
Vision Care in Escondido, California
Thorough vision and eye-health assessments using modern diagnostic technology.
Technology-enabled evaluation including retinal imaging and other diagnostic tools.
Individualized prescriptions, contact lens care, and treatment plans tailored to each patient.
Proudly serving patients throughout Escondido and surrounding communities.
Established Practice
Delivering Exceptional Eye Care
Combining clinical expertise with a patient-centered approach to help patients see clearly, protect their eye health, and make confident decisions about their vision.
Visit EscondidoEyecare.comY W8
Music built for forward motion.
Built to Create
Creating original music, melodies, arrangements, and visual storytelling with a distinct forward-moving identity.
Building a cohesive artist identity across music, visuals, releases, and narrative.
Expanding the body of work through original releases designed around momentum, purpose, and the idea behind “Why Wait.”
Latest Release
Winning Everything
The debut release from Y W8. Stream it on your favorite platform and follow along as the catalog continues to grow.
Visit YW8.doCurrent Work
Projects and research in progress
Current work spans automotive technology, optical software, artificial intelligence, and human capability. Status language distinguishes active development, feasibility work, research, and future concepts.
Enhanced Vision
Reduced-visibility automotive vision designed to help drivers recognize hazards sooner in darkness, fog, rain, and snow.
Head-Up Display
Vehicle display concepts intended to present useful information in the driver’s field of view with minimal distraction.
Patient Contact Lens Calculator
A patient-facing tool for understanding contact lens pricing, insurance, rebates, and purchasing options.
Staff Contact Lens Calculator
A staff-facing system combining product recommendations, quantities, insurance, rebates, comparisons, and pricing.
Optical Calculator
An optical decision-support tool intended to improve recommendations, pricing, benefits, and dispensary workflows.
Enjoyment-Based Physical Activity
An AI-assisted concept designed to help people discover activities they genuinely enjoy so physical activity becomes a natural byproduct.
Expertise
Professional, entrepreneurial, and creative capabilities
Eric Verret’s work connects clinical experience, business ownership, product development, systems thinking, artificial intelligence, and creative production.
Optometry and Vision Care
Comprehensive eye care, contact lenses, medical eye care, retinal imaging, dry eye, and myopia management.
Technology and Product Development
Capability definition, automotive systems, optical software, AI-assisted tools, and technology evaluation.
Business Architecture
Capability design, operating systems, process improvement, automation, and organizational engineering.
Research and Synthesis
Connecting evidence across disciplines to define problems, test assumptions, and develop practical pathways.
Artificial Intelligence
Decision support, knowledge organization, workflow automation, research, and product intelligence.
Music and Creative Production
Original music, creative direction, artist identity, release planning, and visual storytelling.
One Founder
Three Ventures. One Vision.
Whether building technologies, helping patients see clearly, or creating music, every venture is rooted in the same philosophy: create something meaningful and do it exceptionally well.
© 2026 Eric Verret